Fast results often indicate the use of risky or unethical tactics.

There are no shortcuts to earning legitimate SEO results. SEO has always been a long-term growth strategy that compounds over time.

The most common way people achieve short-term results is through black hat SEO tactics.

These tactics aim to manipulate search algorithms to rank content higher. However, they often violate search engine policies, leading to penalties or even getting your site blacklisted.

In my opinion, business owners who try to minimize their financial risk by opting for low-cost, guaranteed SEO services are exposing themselves to much greater risks. Fear of losing money in the short term is a short-sighted approach to SEO.

Consider the following scenarios:

Scenario A (no SEO guarantee): You invest in an SEO service without a guarantee. The campaign runs at a loss initially since you don’t see results until month 6. By month 12, you’ve recouped your investment and gained a decent return.

Scenario B (with a guarantee): You invest in an SEO service with a guarantee to rank on page 1 within 30 days, or you get your money back. You achieve a page 1 ranking within 30 days (meeting the guarantee). However, a few months later, your site is penalized, and you lose all your SEO performance.

Clearly, Scenario B is worse.

For example, here’s a site that experienced multiple traffic losses until it was penalized in early 2024. Overcoming this penalty and growing will be very difficult.

The performance graph of a penalized website in Ahrefs Site Explorer

Most business owners don’t think this far ahead when shopping for SEO services, often overlooking agencies that deliver results similar to Scenario A.

In Scenario B, since the guarantee has technically been met, you won’t get your money back or grow your business. Additionally, you may need to invest in rebuilding your website on a new domain that hasn’t been penalized by search engines.

This is why guaranteed SEO results are often scams.

Understanding how a service provider delivers their service can save you from far bigger risks and greater financial losses in the long run.

February 7, 2024
Comments

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