• All are aimed at improving a website’s visibility in search engine results. Here’s a detailed overview of what SEO encompasses. What is SEO? SEO is the practice of enhancing a website to make it more understandable to search engines and user-friendly, with the primary goal of boosting organic traffic by improving the website’s ranking on search engine results pages (SERPs) for relevant search terms. While SEO was straightforward in the early 2000s, it has grown increasingly complex. Today, optimizing a