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There’s only one type of SEO guarantee I’ve encountered that is legally sound and not a scam. I might be biased because my lawyer drafted it for my consultancy, but it offers a genuine “peace of mind guarantee” to clients. Crafting such a guarantee ethically and transparently is challenging, but here’s an example of what we settled on: Example of a legitimate SEO performance guarantee written by a lawyer as part of a terms of service contract. What makes thisJune 7, 2024 in Industry Article
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SEO is a significant investment, and many business owners overlook the biggest risk: the financial implications of signing a long-term contract based on a short-term guarantee. I’ve seen numerous issues arise in this scenario. For example, imagine you sign a 12-month contract with a guarantee like “first-page rankings in 30 days or you get your money back.” If your service provider ranks your website for a single keyword—any keyword—on the first page of Google, they’ve technically met the guarantee. ItJune 7, 2024 in Company News
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Promising guaranteed SEO results may not yield a return on investment (ROI). Like any marketing channel, SEO must deliver ROI to be worthwhile. The expectation is to invest money and get more in return when SEO is executed effectively. Though the idea of guaranteed SEO results is appealing, a closer look reveals that these guarantees often hinge on: Keywords unrelated to your business Keywords with very low or no search volume Keywords with informational search intent (unlikely to generate leads)June 7, 2024 in Industry Article
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What is Black Hat SEO?Black hat SEO refers to practices aimed at boosting a website’s search ranking through methods that violate search engine policies. These tactics manipulate search engines to drive traffic to low-quality or malicious sites. Despite Google’s advancements in combating spam and unethical SEO, black hat techniques persist and can be effective in certain industries. However, they carry significant risks, including penalties or blacklisting if detected. Is Black Hat SEO Important?Black hat SEO is a gamble. While itJune 7, 2024 in Industry Article
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Beware of deception: Monitor your SEO outcomes at no cost with AhrefsKeeping track of your SEO performance can uncover dishonest SEO providers who might be trying to deceive you. Whether you aim to monitor the promised performance or simply keep an eye on overall SEO visibility, Ahrefs Webmaster Tools can assist you. It’s a complimentary tool that enables you to monitor: Technical adjustments implementedGrowth in backlinksKeyword performanceOverall SEO progressShould you have any inquiries regarding SEO performance guarantees or how toMay 1, 2024 in Industry Article
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Selecting a legitimate and reliable SEO service provider can significantly boost your business’s growth. Here are key factors to consider when choosing a trustworthy SEO provider. They Focus on Growing Your Business A reputable SEO provider will align their strategies with your business goals and measure success based on meaningful metrics such as: Conversions Leads Sales Revenue Profit ROI These metrics provide a clearer picture of business growth compared to vanity metrics like rankings and traffic. They Have a ProvenApril 7, 2024 in Industry Article
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All are aimed at improving a website’s visibility in search engine results. Here’s a detailed overview of what SEO encompasses. What is SEO? SEO is the practice of enhancing a website to make it more understandable to search engines and user-friendly, with the primary goal of boosting organic traffic by improving the website’s ranking on search engine results pages (SERPs) for relevant search terms. While SEO was straightforward in the early 2000s, it has grown increasingly complex. Today, optimizing aMarch 3, 2024 in Industry Article, Uncategorized
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There are no shortcuts to earning legitimate SEO results. SEO has always been a long-term growth strategy that compounds over time. The most common way people achieve short-term results is through black hat SEO tactics. These tactics aim to manipulate search algorithms to rank content higher. However, they often violate search engine policies, leading to penalties or even getting your site blacklisted. In my opinion, business owners who try to minimize their financial risk by opting for low-cost, guaranteed SEOFebruary 7, 2024 in Industry Article
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(at least we are honest…) Although there is at least one legitimate option for guaranteed SEO services (that we share below), you really should avoid most like the plague. Here are four reasons why. 1. Rankings cannot be guaranteed, under any circumstances If this article had a catchphrase it would be “what cannot be controlled, cannot be guaranteed.” With paid ads, you can spend more to bump your ad to the top of search results instantly. But, SEO rankings areFebruary 7, 2024 in Industry Article
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Shopify is an online platform that enables you to easily build and manage an online store. As a managed platform, Shopify hosts the software on its servers, eliminating the need for separate hosting. By subscribing to Shopify, you can create and maintain your online shop without worrying about technical details. Shopify offers several subscription plans: – Basic Shopify: Starts at $39 per month. – Shopify: Costs $105 per month. – Advanced Shopify: Priced at $399 per month. – Shopify Plus:June 2, 2023 in Industry Article